alex harrell
about
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Here are all of my published pieces with Music Inc. magazine, broken down into types of articles. To see my portfolio highlights, head back over
here.
cover stories
the balancing act:
Susan and Jonathan Lipp have navigate retail trends for 40 years and counting
planting ivy:
Randy Shayler rejuevenates Zeswitz Music
the new norms:
what happens when MI takes the digital world seriously
rudy pensa and the power of patience:
Rudy's Music is New York City's purveyor of guitars for the stars
trends & features
get ready for music city:
summer NAMM offers dealers the chance to open their minds and become inspired
house of rock:
breaking into the worship world
a new era:
striking a balance between building better gear and keeping the industry accessible
the beat goes on:
PASIC 2017 delivers new technology and caters to re-emerging markets
taking it to the max:
AES sees an explosion of user-generated content
from the top:
d'angelico guitars
spirits high:
hot gear, cool sessions and a communal atmosphere
rescuing rosewood:
how do we make guitars without rosewood?
all on board:
standing out in an oversaturated industry
look good, sound better:
Deco designs make a comeback as manufacturers mix old favorites with 21st century tech
looking for more:
suppliers tackle the growing demands in the drum industry
where the music begins:
the 2017 NAMM Show guide
time to bundle up:
creating product bundles is key to a jingling register
supply profiles
making good vibrations:
Telefunken continues to grow all on its own
fostering individuality:
SJC Drums builds more than custom kits without sacrificing DIY roots
effects of storytelling:
How Walrus Audio became one of the most recognizable boutique pedal makers
the science of design:
PJB challenges and rethinks the standards of conventional amp design
feels like summer:
Mike Summers brings Antigua Winds to new heights
kicking it up a notch:
a strong business model and even stronger legacy leaves Morley revival-ready
broadcasting blue:
Blue Microphones continues to keep up with market trends
guitars and girl power:
Taylor Guitars collaborates with American Girl
growing the legacy:
RBI keeps its roots in youth music education
intrinsic innovation:
customer-centric commitment evolved The Adam Hall Group into a one-stop shop
believing in buffalo:
an exclusive distribution deal opens doors for South Dakota’s Pine Ridge Indian Reservation
maintaining constant growth:
St. Louis Music’s burgeoning business doesn’t sacrifice service
building a cycle of success:
KHS partners with dealers to help them grow their businesses
retail profiles
fretted finds, revived:
Retrofret services and sells vintage guitars
more music havens:
the first year in Third Wave Music's mission to be Detroit's go-to music store
we have their backs:
Sam Ash Music sails smoothly into its 94th year
streamlining success:
Riff City Guitar switches gears
conscientious commitment:
Alto Music doesn't neglect the online world
going the distance:
Red Dragon takes the industry by storm
the customers' creed:
sustaining a simple sentiment keeps PM Music Center’s sales strong
continuing to rock:
two retailers pieced 60 years of experience together to launch their own store
slow and steady:
Woodwind and Brasswind implements alterations when necessary
keeping it simple:
Chicago Music Exchange isn’t reinventing the wheel, just reshaping it
leading by design:
Andy’s Music uses smart design decisions to boost sales
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All work © Alex Harrell unless otherwise stated.